A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — monitoring and agents only; nothing served to bots.
No — analytics only; nothing served to bots.
Token optimisation at the edge
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
No.
Response time (TTFB) for AI bots
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring first
Monitoring & agents
Enterprise only
What it actually does
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
Enterprise and agency
Enterprise and Fortune 500 marketing teams
Fortune 500 in-house marketing orgs
Delivery model
Self-serve for monitoring; AXP edge is Enterprise-only
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
Acquired by Sitecore (~$225M, June 2026).
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Onboarding & integration
Time to value
Monitoring results in under 30 min; AXP is an infra project
Fast — reads public AI answers, no site changes; no published onboarding SLA
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
CDN middleware, Enterprise tier only, deployed with your infra team
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
No content publishing
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Standalone agentic-marketing platform
Feature comparison
Monitoring
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Auditing
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
None by design; generates briefs, your team writes
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
9-engine coverage only on Enterprise
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Monthly, no annual lock-in
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Annual prepaid enterprise contract
Free trial
7-day trial (monitoring only)
Free trial on the Growth tier
No trial; structured sales evaluation
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
A monitoring dashboard. Edge delivery is not available to agencies
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
Nothing. No agency or multi-client product — it’s built for a single in-house team
Pricing unit
Per agency seat plan
Per client workspace (Enterprise); agents metered by credits
No agency pricing unit
Entry
$499/mo agency plan
Not public; multi-client sits inside a custom Enterprise deal
Not offered
Scale
Enterprise custom
Custom Enterprise; add tracked companies within one account
Not offered
Minimum commitment
Not published
Annual on self-serve; Enterprise terms custom
Annual prepaid enterprise contract
Resale margin
Margin on a $499 flat plan spread across clients
No reseller or white-label margin programme
None; no reseller or partner programme
Onboard a new client
Monitoring in under 30 min; edge delivery unavailable to agencies
Data appears fast (it reads public answers); no published per-client onboarding SLA
~3–6 weeks — slow for multi-client work
Multi-client management
Agency plan
Multiple companies and domains within one Enterprise account
No multi-client console; the product assumes one enterprise marketing org
The one-line takeaway
Where it wins
Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.
Where it loses
Edge delivery — the part that actually changes outcomes — is Enterprise-only.
For agencies
Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.
Where it wins
The best-funded, broadest AI-visibility monitor — up to 9 engines, Prompt Volumes demand data and AI-crawler analytics — now with content agents, and trusted by Fortune 500 marketers.
Where it loses
Still measures more than it delivers: steep engine and prompt caps on affordable tiers, key data (Prompt Volumes, API) locked to Enterprise, and no way to serve a fixed page to AI crawlers.
For agencies
Real multi-client tracking under Enterprise, but no public agency pricing, no reseller margin and no self-serve workspace — so the agency resells a dashboard, not a fix.
Where it wins
Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.
Where it loses
Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.
For agencies
No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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