Profound#5 on our Compare matrix
Monitoring & agents

The best-funded name in AI-visibility monitoring — Answer Engine Insights, Prompt Volumes demand data and AI-crawler analytics across up to 9 engines, now with autonomous content agents. Trusted by Fortune 500 marketers, but there’s no edge delivery.

EnterpriseSelf-serveFree trial

This profile is maintained by Publive, so we know it puts us on the page. We've kept it factual and sourced from Profound's public information (2026) — capabilities and pricing change often, so verify directly with the vendor before you buy. The fastest way to judge Publive AXP isn't this page; it's to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

The one-line takeaway

Where Profound wins

The best-funded, broadest AI-visibility monitor — up to 9 engines, Prompt Volumes demand data and AI-crawler analytics — now with content agents, and trusted by Fortune 500 marketers.

Where Profound loses

Still measures more than it delivers: steep engine and prompt caps on affordable tiers, key data (Prompt Volumes, API) locked to Enterprise, and no way to serve a fixed page to AI crawlers.

For agencies

Real multi-client tracking under Enterprise, but no public agency pricing, no reseller margin and no self-serve workspace — so the agency resells a dashboard, not a fix.

Profound, in detail

Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
No — monitoring and agents only; nothing served to bots.
Token optimisation at the edge
No.
Response time (TTFB) for AI bots
No — no delivery layer.
AI-only content fixes
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
Positioning & fit
Category
Monitoring & agents
What it actually does
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
Best for
Enterprise and Fortune 500 marketing teams
Delivery model
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Company status
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
Onboarding & integration
Time to value
Fast — reads public AI answers, no site changes; no published onboarding SLA
How it deploys
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Content route
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
Standalone vs bundled
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Feature comparison
Monitoring
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
Auditing
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
Optimising
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Content creation
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Enterprise-ready
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
Pricing & commercials
Entry
Starter $99/mo billed yearly (ChatGPT only, 50 prompts, 1 seat)
Mid tier
Growth $399/mo billed yearly (3 engines, 100 prompts, 3 seats)
Enterprise
Custom (up to 9 engines, API, SSO)
Content layer
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
Hidden costs
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
Billing
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Free trial
Free trial on the Growth tier
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
Pricing unit
Per client workspace (Enterprise); agents metered by credits
Entry
Not public; multi-client sits inside a custom Enterprise deal
Scale
Custom Enterprise; add tracked companies within one account
Minimum commitment
Annual on self-serve; Enterprise terms custom
Resale margin
No reseller or white-label margin programme
Onboard a new client
Data appears fast (it reads public answers); no published per-client onboarding SLA
Multi-client management
Multiple companies and domains within one Enterprise account

Compare Profound against other tools

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