Scrunch by Sitecore#3 on our Compare matrix
Monitoring first

Measures presence, citations and sentiment across up to 9 LLMs. Now part of the Sitecore DXP after acquisition — but edge delivery (AXP) is an Enterprise-only add-on, not the entry point.

EnterpriseAgencyFree trial

This profile is maintained by Publive, so we know it puts us on the page. We've kept it factual and sourced from Scrunch by Sitecore's public information (2026) — capabilities and pricing change often, so verify directly with the vendor before you buy. The fastest way to judge Publive AXP isn't this page; it's to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

The one-line takeaway

Where Scrunch by Sitecore wins

Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.

Where Scrunch by Sitecore loses

Edge delivery — the part that actually changes outcomes — is Enterprise-only.

For agencies

Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.

Scrunch by Sitecore, in detail

Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
Token optimisation at the edge
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
Response time (TTFB) for AI bots
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
AI-only content fixes
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
Positioning & fit
Category
Monitoring first
What it actually does
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Best for
Enterprise and agency
Delivery model
Self-serve for monitoring; AXP edge is Enterprise-only
Company status
Acquired by Sitecore (~$225M, June 2026).
Onboarding & integration
Time to value
Monitoring results in under 30 min; AXP is an infra project
How it deploys
CDN middleware, Enterprise tier only, deployed with your infra team
Content route
No content publishing
Standalone vs bundled
CDN- and CMS-agnostic, now part of the Sitecore DXP
Feature comparison
Monitoring
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
Auditing
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Optimising
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Content creation
None by design; generates briefs, your team writes
Enterprise-ready
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
Pricing & commercials
Entry
Core $250/mo for brands
Mid tier
Agency $499/mo
Enterprise
Custom; AXP edge is a separate add-on
Content layer
Not offered
Hidden costs
9-engine coverage only on Enterprise
Billing
Monthly, no annual lock-in
Free trial
7-day trial (monitoring only)
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard. Edge delivery is not available to agencies
Pricing unit
Per agency seat plan
Entry
$499/mo agency plan
Scale
Enterprise custom
Minimum commitment
Not published
Resale margin
Margin on a $499 flat plan spread across clients
Onboard a new client
Monitoring in under 30 min; edge delivery unavailable to agencies
Multi-client management
Agency plan

Compare Scrunch by Sitecore against other tools

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