Which AI platforms do you track?

Four today: ChatGPT, Gemini, Claude and Google AI Overviews. Every tracked prompt runs on all four, so you can see where a platform answers differently from the others. More platforms are being added, and new ones apply to your existing prompt set automatically.

Where do prompt suggestions come from?

From your own pages, your category and your competitors. We look at the questions buyers ask AI about problems you solve, then flag the ones where a competitor is mentioned and you are not. You decide what to track: suggestions are proposals, never added without you.

How is this different from Peec, Profound or Otterly?

Prompt tracking, competitor benchmarking and citation analysis are the shared baseline, and we cover them. The difference is what happens next. Monitoring tools hand your team a dashboard; Brand AI Observability sits in the same platform that changes what AI reads. A gap can become an AXP Edge fix on an existing page, a new AI Streams page for a question you do not answer, or a ClaimGraph finding when AI repeats something wrong, and the same prompts then show whether the answer moved.

Why do different AI platforms give different answers?

Each platform retrieves from its own index, weighs sources differently and updates on its own schedule. A brand can lead in one and be missing from another for the same question. That is why we report per platform as well as in aggregate, rather than one blended score.

How many prompts can we track?

The AXP Edge Growth plan includes 100 tracked prompts. Enterprise workspaces set custom prompt volumes. Each tracked prompt runs on every supported platform, twice a day, so 100 prompts means 800 AI answers analysed every day.

How often is each prompt run?

Prompt tracking includes 2 runs per prompt, per AI platform, per day. AI answers vary from one run to the next, so two daily runs on each of ChatGPT, Gemini, Claude and Google AI Overviews give you a steadier read than a single snapshot, and catch a shift in the answer the same day it happens.

How do we know a change actually worked?

Because delivery and measurement sit in one place. When a fix ships through AXP Edge or a page publishes through AI Streams, the prompts it targets are already being tracked, so you see visibility, position and share of voice before and after the change, on the same prompt set.

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Brand AI Observability

Prompt tracking & insights across AI platforms

Prompt tracking and insights across every AI platform

Track the prompts your buyers ask ChatGPT, Gemini, Claude and Google AI Overviews, and get the insights behind every answer: where you are mentioned, where a competitor is named instead, how you are described and which sources the answer trusts. Then fix the gaps in the same platform.

Prefer to talk first?Get a demorun the free AI audit

Prompt tracking on ChatGPT · Gemini · Claude · AI OverviewsPrompt suggestionsCompetitor & citation insights

Brand AI Observability4 platforms

PromptPlatformsCompetitorsSources

Tracked prompt

“best savings account for salaried professionals”

ChatGPTMentioned

pos

GeminiMentioned

pos

ClaudeNot mentioned

–

pos

Google AI OverviewsCited

pos

Claude names two competitors instead. Top cited source: a 2023 comparison page.

Why observability

AI is already describing your brand. Do you know what it says?

Search gave you rankings and click-through. AI answers give you neither, unless you ask the questions yourself, on every platform, every week.

The shortlist happens inside the answer

Buyers ask AI “best X for Y” and read three names. If yours is not one of them, you were never in the evaluation, and nothing in your analytics shows it.

Every platform answers differently

ChatGPT, Gemini, Claude and AI Overviews retrieve from different sources on different schedules. Leading in one says nothing about the other three.

Answers move without warning

A competitor publishes a comparison page, a review site updates, a model refreshes. The answer your buyers get this week may not be last month’s.

Platform coverage

Four AI platforms today. One prompt set across all of them.

Every tracked prompt runs on every supported platform, so you see the aggregate picture and exactly where one platform disagrees with the rest.

Live

ChatGPT

The default AI assistant for research and shortlists. We track mentions, position and the pages ChatGPT cites.

Live

Gemini

Google’s assistant, increasingly the starting point on Android and Workspace. Tracked prompt by prompt.

Live

Claude

Heavily used for in-depth work research and comparisons. Often answers differently from the rest.

Live

Google AI Overviews

The AI summary above Google’s results. Where your organic ranking and your AI visibility can split apart.

How it works

From the question your buyer asks to the fix that changes the answer

Monitoring stops at step four. Brand AI Observability is built for step five.

Suggest

We propose the prompts your category is asked, starting with the ones where competitors appear and you don’t.

Track

Every prompt runs twice a day on each of ChatGPT, Gemini, Claude and AI Overviews.

Benchmark

Visibility, position, share of voice and sentiment against the competitors you name.

Trace

Every answer is traced to the sources it cites, so you know which page is winning or losing it.

Act

Hand the gap to AXP Edge, AI Streams or ClaimGraph, then watch the same prompts for the change.

Publive battle-tested at scale

AI visibility, built on infrastructure already proven at enterprise scale

1B+

pageviews / month

150+

enterprise clients

99.95%

uptime SLA

100M+

articles trained on

Trusted by leading brands

Inside the platform

Brand AI Observability Offering

Prompt tracking and insights in one place: suggest the right prompts, track them on every platform, benchmark against competitors and trace each answer to the source that shaped it.

Prompts24 new suggestions

TrackingSuggestedPaused

“which bank has the lowest fees for NRI accounts”

Competitor gap3 competitors mentioned, you are not

“is a zero-balance savings account worth it”

From your pagesYou publish the answer, AI does not use it

“best credit card for first-time earners in India”

Category questionHigh-intent shortlist prompt

“how long does it take to open a demat account online”

Buyer questionAsked across all 4 platforms

Prompts you should be tracking, suggested for you

You know some of the questions your buyers ask AI. Suggestions find the rest: drawn from your own pages, your category and the answers where competitors are named and you are not. Each one says why it was suggested. You decide what gets tracked.

competitor gaps · buyer questions · your pages

Prompts100 tracking · 4 platforms

TrackingSuggestedPaused

“best AI visibility platform for enterprise brands”

CategoryManual

94%

vis

#1.4

pos

38%

sov

“how do I get my website cited by ChatGPT”

How-toManual

88%

vis

#2.1

pos

31%

sov

“generative engine optimisation vs traditional SEO”

EducationSuggested

76%

vis

#3.6

pos

24%

sov

“why is my site invisible to AI crawlers”

DiagnosisSuggested

61%

vis

#5.0

pos

16%

sov

Every question your buyers ask AI, tracked

Each tracked prompt is scored for visibility, average position and share of voice, run twice a day on every platform so you see trend lines rather than one-off screenshots. Group prompts by topic, funnel stage or product line and report on each.

100 prompts on Growth · custom on Enterprise

Visibilitylast 4 weeks

OverviewBy platformCompetitorsSources

Platform	Visibility	Avg position	4-week change
ChatGPT	72%	#2.0	+6 pts
Gemini	64%	#2.4	+3 pts
Claude	38%	#4.1	−2 pts
AI Overviews	55%	#3.2	+9 pts

Claude trails on 14 of your 100 prompts. Most cite one competitor comparison page.

Platform by platform, not one blended score

The same prompt set runs on ChatGPT, Gemini, Claude and Google AI Overviews. A brand can lead on one and be missing on another, so every metric breaks down by platform and shows you where the gap actually is.

ChatGPT · Gemini · Claude · AI Overviews

Visibilitylast 8 weeks

OverviewBy platformCompetitorsSources

41%

brand presence

23%

share of voice

60%

positive sentiment

Your brand4 tracked competitors

You against the competitors you actually lose to

Brand presence, share of voice and sentiment tracked against your named competitive set, week by week. See who replaces you in the answers you miss, and how AI describes you when you are there.

presence · share of voice · sentiment

Visibility1,240 citations

OverviewBy platformCompetitorsSources

Cited source	Type	Share	Trend
yourbrand.com/accounts	Owned	28%	+5 pts
comparisonsite.com/best-savings	Earned	21%	+1 pt
competitor-a.com/savings	Competitor	17%	+4 pts
reddit.com/r/personalfinance	Community	9%	flat

The sources behind every answer

Every answer is traced to the pages it cites, tagged owned, earned, competitor or community. That is the bridge to the fix: an owned page AI misreads goes to AXP Edge, a question nobody on your site answers goes to AI Streams, and a wrong claim goes to ClaimGraph.

owned · earned · competitor · community

Panels are our own illustrations of the AXP console. Figures are indicative.

Free AI visibility snapshot

Now see what AI says about your brand

Leave your email and name your category. We’ll run a starter set of buyer prompts across ChatGPT, Gemini, Claude and Google AI Overviews and send you what came back.

Where you are mentioned, and where a competitor is named instead, on each of the four platforms
Your share of voice against the competitors you name
The sources AI cites for those answers, and how many of them are yours

Where should we send the snapshot?

Snapshot back within 2 working days. No sales call required.

What you measure

Six numbers that tell you where you stand in AI answers

Agreed with you up front, baselined before anything changes, and reported on the same prompt set every time.

Visibility

The share of tracked prompts where your brand appears in the answer.

Average position

Where you are named when you are named: first recommendation or a footnote.

Share of voice

Your mentions against the competitors you track, on the same prompt set.

Sentiment

How AI describes you when it does mention you: positive, neutral or negative.

Citation sources

The pages each answer relies on, and whether they are yours.

Per-platform split

Every metric above, broken out for ChatGPT, Gemini, Claude and AI Overviews.

Observability vs monitoring

Peec, Profound and Otterly tell you what AI says. We help you change it.

Prompt tracking, competitor benchmarking and citation analysis are the baseline every AI-visibility tool covers, and we cover them too. The difference is what happens after the dashboard.

Capability

Prompt-monitoring tools

Brand AI Observability

Prompt tracking across AI platforms

Yes

Yes: ChatGPT, Gemini, Claude and Google AI Overviews, with more coming

Competitor benchmarking, share of voice and sentiment

Yes

Yes, against the competitive set you name

Citation source analysis

Yes

Yes, every source tagged owned, earned, competitor or community

Prompt suggestions

Varies by tool

Built from your pages, your category and competitor gaps

Fixing what AI reads on your existing pages

Recommendations for your team to implement

AXP Edge ships the fix at your CDN, with one-click rollback

Publishing content for questions you don’t answer

Varies; some draft content

AI Streams publishes governed, schema-rich pages on your domain

Correcting what AI gets wrong about you

Flags it in sentiment

AXP ClaimGraph traces the wrong answer to the source that caused it

Proving a change moved the answer

Trend lines; the cause is yours to work out

Before and after on the same prompts, tied to the change you shipped

See the tool-by-tool comparisons

Where observability sits

Observability finds the gap. The rest of AXP closes it.

Edge makes you readable. Observability tells you which fix each answer needs, and proves it worked. Streams makes you present. ClaimGraph makes you correct.

Delivery

AXP Edge

Machines get a clean, efficient view of the pages you already have.

Explore AXP Edge

InsightsYou’re here

Brand AI Observability

Prompt tracking and insights across every AI platform, against every competitor.

Presence

AI Streams

New content built to answer the questions your buyers ask.

Explore AI Streams

Consistency

AXP ClaimGraph

The official claim record, and every place the public record disagrees with it.

Explore AXP ClaimGraph

Pricing

Sized to the questions your category is asked

Start with the prompts that decide your shortlist, then grow the set as suggestions surface new gaps.

Growth

100 tracked prompts

Included with the AXP Edge Growth plan. Every prompt runs on all four platforms.

See Growth pricing

Enterprise

Custom prompt volumes

Multiple workspaces, markets and product lines, with a dedicated CSM.

Not ready for a call?

Start with the snapshot, not the contract

See what AI says about you on four platforms before anyone talks numbers.

FAQ

Questions, answered

Prompt tracking and insights across AI platforms. It shows you what AI says about your brand when buyers ask the questions that matter in your category. You choose (or accept suggested) prompts, we run them across ChatGPT, Gemini, Claude and Google AI Overviews, and you see whether you are mentioned, where you rank, how you are described, which competitors appear instead, and which sources each answer cites.

See all FAQs

Get started

Find out what AI is telling your buyers

Tell us your category and the competitors you lose to. We’ll come back with where you stand on ChatGPT, Gemini, Claude and Google AI Overviews, and the fastest path to changing the answer.