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Can AI Read India Inc.?
Publive AXP and IAMAI launched the India AI Visibility Benchmark 2026 at MarCon 2026. We audited close to 1,000 enterprise brand websites across India and found that 94% fail the foundations needed to be read by AI. The takeaway is simple: AI visibility starts with the website itself.
Read the full benchmark to see where India Inc. stands, and what brands need to fix to be visible in an AI-first world.
Inside the paper
94% are not AI ready
We audited close to 1,000 enterprise brand websites across India for the Benchmark 2026. 94% fail the foundational requirements needed to be read by AI.
Readability: bots get nothing
Content is not always reaching AI bots. 48 brands served AI crawlers nothing at all, so the models simply cannot see them.
Consumption: mostly code, not content
For the median brand, 84% of what an AI bot downloads is code and markup rather than content. The signal that matters gets buried.