Scrunch by SitecorevsBluefishvsSemrush

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

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Full comparison

Scrunch by SitecoreMonitoring first
BluefishEnterprise only
SemrushSEO suite add-on
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — analytics only; nothing served to bots.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
No.
Response time (TTFB) for AI bots
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring first
Enterprise only
SEO suite add-on
What it actually does
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise and agency
Fortune 500 in-house marketing orgs
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Self-serve for monitoring; AXP edge is Enterprise-only
Sales-led, enterprise-only — every path is a demo request, no self-serve
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Acquired by Sitecore (~$225M, June 2026).
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
Monitoring results in under 30 min; AXP is an infra project
Slow — a ~3–6 week sales and onboarding cycle before results
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
CDN middleware, Enterprise tier only, deployed with your infra team
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone agentic-marketing platform
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
None by design; generates briefs, your team writes
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
Core $250/mo for brands
Not public; no self-serve tier
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Agency $499/mo
Not public
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom; AXP edge is a separate add-on
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Enterprise AIO custom, sales-led
Content layer
Not offered
Agentic Campaigns, bundled into the enterprise contract; not priced separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
9-engine coverage only on Enterprise
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly, no annual lock-in
Annual prepaid enterprise contract
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
7-day trial (monitoring only)
No trial; structured sales evaluation
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard. Edge delivery is not available to agencies
Nothing. No agency or multi-client product — it’s built for a single in-house team
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per agency seat plan
No agency pricing unit
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
$499/mo agency plan
Not offered
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Enterprise custom
Not offered
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Not published
Annual prepaid enterprise contract
Monthly on self-serve; annual optional for the discount
Resale margin
Margin on a $499 flat plan spread across clients
None; no reseller or partner programme
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Monitoring in under 30 min; edge delivery unavailable to agencies
~3–6 weeks — slow for multi-client work
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Agency plan
No multi-client console; the product assumes one enterprise marketing org
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)

The one-line takeaway

Scrunch by Sitecore
Where it wins

Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.

Where it loses

Edge delivery — the part that actually changes outcomes — is Enterprise-only.

For agencies

Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.

Bluefish
Where it wins

Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.

Where it loses

Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.

For agencies

No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.

Semrush
Where it wins

Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.

Where it loses

Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.

For agencies

Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.

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