Semrush#7 on our Compare matrix
SEO suite add-on

AI-visibility tracking bolted onto the industry-standard SEO suite — an AI Visibility Score, prompt research and an AI-bot site audit, now an Adobe company. Enormous data depth, but it measures and recommends; it doesn’t deliver fixes.

Self-serveAgencyFree trial

This profile is maintained by Publive, so we know it puts us on the page. We've kept it factual and sourced from Semrush's public information (2026) — capabilities and pricing change often, so verify directly with the vendor before you buy. The fastest way to judge Publive AXP isn't this page; it's to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

The one-line takeaway

Where Semrush wins

Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.

Where Semrush loses

Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.

For agencies

Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.

Semrush, in detail

Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No.
Response time (TTFB) for AI bots
No — no delivery layer.
AI-only content fixes
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Positioning & fit
Category
SEO suite add-on
What it actually does
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Enterprise AIO custom, sales-led
Content layer
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Monthly on self-serve; annual optional for the discount
Resale margin
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)

Compare Semrush against other tools

Semrush vs Publive AXPSemrush vs Adobe LLM OptimizerSemrush vs ScrunchSemrush vs Peec AISemrush vs ProfoundSemrush vs Bluefish
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