Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Category
Analytics first
SEO suite add-on
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise on the Adobe stack
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Sales-led enterprise application
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Time to value
Weeks; business agreement first for non-Adobe customers
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
Recommendations deployed via CMS origin or edge
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Detects hidden CSR content, blocked bots, broken pages, missing structured data; URL Inspector shows per-page citation performance
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Entry
Not public
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Third-party estimate ~$115K/yr
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, annual contract
Enterprise AIO custom, sales-led
Content layer
Not sold separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
Requires an Experience Cloud footprint to get full value
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Annual contract
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per enterprise contract
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Not public; third-party estimate ~$115K/yr
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Same contract, no agency tier
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Annual contract
Monthly on self-serve; annual optional for the discount
Resale margin
None. Agency bills services only
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Not supported
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)
vs
