A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
No — reads public AI answers only; nothing served to bots.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No.
No.
Response time (TTFB) for AI bots
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
No — recommends a GEO roadmap; no execution.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
SEO and content teams, agencies running multi-brand tracking
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Fully self-serve, unlimited seats on all plans
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
About 20 minutes to set up
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
No deployment; it reads public AI answers, nothing touches your site
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
No content publishing
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Fully standalone analytics
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
None
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
Starter $95/mo (50 prompts, 3 models, 1 project)
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, API and SSO gated here
Enterprise AIO custom, sales-led
Content layer
Not offered
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly or annual, ~15% off annual
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
7-day free trial
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
A monitoring dashboard with client reporting
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Credit pool allocated across clients
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.
For agencies
Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.
Where it wins
Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.
Where it loses
Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.
For agencies
Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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