Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
No — monitoring and agents only; nothing served to bots.
No — analytics only; nothing served to bots.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No.
No.
No.
Response time (TTFB) for AI bots
No — no delivery layer.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Category
Monitoring & agents
Enterprise only
SEO suite add-on
What it actually does
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise and Fortune 500 marketing teams
Fortune 500 in-house marketing orgs
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Sales-led, enterprise-only — every path is a demo request, no self-serve
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Time to value
Fast — reads public AI answers, no site changes; no published onboarding SLA
Slow — a ~3–6 week sales and onboarding cycle before results
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Standalone agentic-marketing platform
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Monitoring
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Entry
Starter $99/mo billed yearly (ChatGPT only, 50 prompts, 1 seat)
Not public; no self-serve tier
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Growth $399/mo billed yearly (3 engines, 100 prompts, 3 seats)
Not public
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom (up to 9 engines, API, SSO)
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Enterprise AIO custom, sales-led
Content layer
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
Agentic Campaigns, bundled into the enterprise contract; not priced separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Annual prepaid enterprise contract
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
Free trial on the Growth tier
No trial; structured sales evaluation
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
Nothing. No agency or multi-client product — it’s built for a single in-house team
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per client workspace (Enterprise); agents metered by credits
No agency pricing unit
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Not public; multi-client sits inside a custom Enterprise deal
Not offered
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Custom Enterprise; add tracked companies within one account
Not offered
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Annual on self-serve; Enterprise terms custom
Annual prepaid enterprise contract
Monthly on self-serve; annual optional for the discount
Resale margin
No reseller or white-label margin programme
None; no reseller or partner programme
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Data appears fast (it reads public answers); no published per-client onboarding SLA
~3–6 weeks — slow for multi-client work
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Multiple companies and domains within one Enterprise account
No multi-client console; the product assumes one enterprise marketing org
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)
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