Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Category
Analytics first
Monitoring first
SEO suite add-on
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise on the Adobe stack
Enterprise and agency
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Sales-led enterprise application
Self-serve for monitoring; AXP edge is Enterprise-only
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Acquired by Sitecore (~$225M, June 2026).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Time to value
Weeks; business agreement first for non-Adobe customers
Monitoring results in under 30 min; AXP is an infra project
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
CDN middleware, Enterprise tier only, deployed with your infra team
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
Recommendations deployed via CMS origin or edge
No content publishing
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
CDN- and CMS-agnostic, now part of the Sitecore DXP
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Detects hidden CSR content, blocked bots, broken pages, missing structured data; URL Inspector shows per-page citation performance
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None by design; generates briefs, your team writes
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Entry
Not public
Core $250/mo for brands
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Third-party estimate ~$115K/yr
Agency $499/mo
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, annual contract
Custom; AXP edge is a separate add-on
Enterprise AIO custom, sales-led
Content layer
Not sold separately
Not offered
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
Requires an Experience Cloud footprint to get full value
9-engine coverage only on Enterprise
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Annual contract
Monthly, no annual lock-in
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial (monitoring only)
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard. Edge delivery is not available to agencies
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per enterprise contract
Per agency seat plan
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Not public; third-party estimate ~$115K/yr
$499/mo agency plan
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Same contract, no agency tier
Enterprise custom
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Annual contract
Not published
Monthly on self-serve; annual optional for the discount
Resale margin
None. Agency bills services only
Margin on a $499 flat plan spread across clients
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
Monitoring in under 30 min; edge delivery unavailable to agencies
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Not supported
Agency plan
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)
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