A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Positioning & fit
Category
Analytics first
Monitoring first
SEO suite add-on
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise on the Adobe stack
Enterprise and agency
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Sales-led enterprise application
Self-serve for monitoring; AXP edge is Enterprise-only
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Acquired by Sitecore (~$225M, June 2026).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
Weeks; business agreement first for non-Adobe customers
Monitoring results in under 30 min; AXP is an infra project
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
CDN middleware, Enterprise tier only, deployed with your infra team
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
Recommendations deployed via CMS origin or edge
No content publishing
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
CDN- and CMS-agnostic, now part of the Sitecore DXP
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None by design; generates briefs, your team writes
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
Not public
Core $250/mo for brands
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Third-party estimate ~$115K/yr
Agency $499/mo
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, annual contract
Custom; AXP edge is a separate add-on
Enterprise AIO custom, sales-led
Content layer
Not sold separately
Not offered
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
Requires an Experience Cloud footprint to get full value
9-engine coverage only on Enterprise
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Annual contract
Monthly, no annual lock-in
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial (monitoring only)
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard. Edge delivery is not available to agencies
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per enterprise contract
Per agency seat plan
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Not public; third-party estimate ~$115K/yr
$499/mo agency plan
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Same contract, no agency tier
Enterprise custom
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
Annual contract
Not published
Monthly on self-serve; annual optional for the discount
Resale margin
None. Agency bills services only
Margin on a $499 flat plan spread across clients
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
Monitoring in under 30 min; edge delivery unavailable to agencies
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Not supported
Agency plan
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)
The one-line takeaway
Where it wins
Deepest enterprise-stack integration and Semrush data.
Where it loses
~$115K/yr, annual lock-in, gated trial, and value concentrated inside Adobe.
For agencies
Useful only where the client already owns Experience Cloud; no agency plan or multi-brand model.
Where it wins
Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.
Where it loses
Edge delivery — the part that actually changes outcomes — is Enterprise-only.
For agencies
Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.
Where it wins
Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.
Where it loses
Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.
For agencies
Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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