Scrunch by SitecorevsBluefish

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

🚀 Try Publive AXP for yourself

Run your domain through the free AI Audit Hub and see your AI-search visibility in minutes — no rebuild, no sales call.

📅 Book a Publive demo

More than a walkthrough — we’ll run your brand through AXP Edge and review the results with you.

Full comparison

Scrunch by SitecoreMonitoring first
BluefishEnterprise only
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — analytics only; nothing served to bots.
Token optimisation at the edge
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring first
Enterprise only
What it actually does
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
Enterprise and agency
Fortune 500 in-house marketing orgs
Delivery model
Self-serve for monitoring; AXP edge is Enterprise-only
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
Acquired by Sitecore (~$225M, June 2026).
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Onboarding & integration
Time to value
Monitoring results in under 30 min; AXP is an infra project
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
CDN middleware, Enterprise tier only, deployed with your infra team
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone agentic-marketing platform
Feature comparison
Monitoring
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Auditing
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
None by design; generates briefs, your team writes
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Pricing & commercials
Entry
Core $250/mo for brands
Not public; no self-serve tier
Mid tier
Agency $499/mo
Not public
Enterprise
Custom; AXP edge is a separate add-on
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Content layer
Not offered
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
9-engine coverage only on Enterprise
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Monthly, no annual lock-in
Annual prepaid enterprise contract
Free trial
7-day trial (monitoring only)
No trial; structured sales evaluation
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard. Edge delivery is not available to agencies
Nothing. No agency or multi-client product — it’s built for a single in-house team
Pricing unit
Per agency seat plan
No agency pricing unit
Entry
$499/mo agency plan
Not offered
Scale
Enterprise custom
Not offered
Minimum commitment
Not published
Annual prepaid enterprise contract
Resale margin
Margin on a $499 flat plan spread across clients
None; no reseller or partner programme
Onboard a new client
Monitoring in under 30 min; edge delivery unavailable to agencies
~3–6 weeks — slow for multi-client work
Multi-client management
Agency plan
No multi-client console; the product assumes one enterprise marketing org

The one-line takeaway

Scrunch by Sitecore
Where it wins

Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.

Where it loses

Edge delivery — the part that actually changes outcomes — is Enterprise-only.

For agencies

Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.

Bluefish
Where it wins

Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.

Where it loses

Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.

For agencies

No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.

All comparisons
Get started

Want the AXP side proven on your site?

Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.