Publive AXPvsScrunch by SitecorevsPeec AI

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

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Full comparison

Publive AXPDelivery first
Scrunch by SitecoreMonitoring first
Peec AIMonitoring only
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
Yes — serves a clean, structured, AI-readable version of every existing page at the CDN; content-visibility gain tracked per URL, no rebuild.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — reads public AI answers only; nothing served to bots.
Token optimisation at the edge
Yes — serves a token-light payload so AI spends fewer tokens per page and is likelier to prefer your URL on live fetches; reduction tracked per URL.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Yes — serves each optimised page from the CDN edge to cut TTFB for AI crawlers, so bots succeed on live fetches; response time tracked per URL.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
Yes — auto-detects gaps and applies surgical fixes (LLM-friendly summaries, FAQ and schema inserts, answer repositioning, meta inserts) only in the HTML served to AI bots, with one-click rollback.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — recommends a GEO roadmap; no execution.
Positioning & fit
Category
Delivery first
Monitoring first
Monitoring only
What it actually does
Makes existing pages AI-readable at the edge from day one, plus publishes net-new AI-first content via Streams.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Pure AI-search visibility analytics: prompt tracking, competitor benchmarking, citation-source analysis, reporting integrations.
Best for
Enterprise and agency
Enterprise and agency
SEO and content teams, agencies running multi-brand tracking
Delivery model
Both self-serve (AXP Edge) and CSM-led concierge (Streams)
Self-serve for monitoring; AXP edge is Enterprise-only
Fully self-serve, unlimited seats on all plans
Company status
Both products live, built by Publive — a DXP and AXP platform serving enterprise customers.
Acquired by Sitecore (~$225M, June 2026).
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Onboarding & integration
Time to value
Edge live in under 2 hours
Monitoring results in under 30 min; AXP is an infra project
About 20 minutes to set up
How it deploys
CDN middleware, fully self-serve, one-click rollback; no site rebuild
CDN middleware, Enterprise tier only, deployed with your infra team
No deployment; it reads public AI answers, nothing touches your site
Content route
Streams publishes to yourdomain.com/streams on Publive CMS — no code changes to existing pages
No content publishing
No content publishing
Standalone vs bundled
Fully standalone, CDN- and CMS-agnostic
CDN- and CMS-agnostic, now part of the Sitecore DXP
Fully standalone analytics
Feature comparison
Monitoring
Single AI Visibility Score across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, benchmarked against named competitors
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
Auditing
Prioritised fix list from AXP Edge; Agents Hub runs continuously with a Brand Reputation Agent and an Outdated Content Agent across AI answers and the open web
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Optimising
Serves a clean, token-light view and deploys approved fixes, grounded in a Brand Knowledge Hub (OKF); prompt tracking tests whether a change shifts the AI answer before you commit
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Content creation
AI Streams — a managed AI content and intelligence layer publishing a net-new hub on your own domain
None by design; generates briefs, your team writes
None
Enterprise-ready
ISO 27001 and SOC 2 Type II, SSO, RBAC, audit trails, mandatory human edit for regulated verticals, 99.95% uptime SLA
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
Pricing & commercials
Entry
AXP Edge Starter $199/mo (200 URLs, 50 prompts)
Core $250/mo for brands
Starter $95/mo (50 prompts, 3 models, 1 project)
Mid tier
Growth $499/mo (1,000 URLs, 200 prompts)
Agency $499/mo
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Enterprise
Custom
Custom; AXP edge is a separate add-on
Custom, API and SSO gated here
Content layer
AI Streams from $999/mo (managed content hub)
Not offered
Not offered
Hidden costs
None; engines included
9-engine coverage only on Enterprise
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Billing
Monthly, no annual lock-in; yearly billing saves 20%
Monthly, no annual lock-in
Monthly or annual, ~15% off annual
Free trial
No free trial; audit tools are free
7-day trial (monitoring only)
7-day free trial
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A working AI-visibility outcome: edge delivery plus optimisations, live per client brand
A monitoring dashboard. Edge delivery is not available to agencies
A monitoring dashboard with client reporting
Pricing unit
Per client workspace
Per agency seat plan
Credit pool allocated across clients
Entry
3 Starter workspaces = $297/mo ($99 each — 200 URLs, 50 prompts)
$499/mo agency plan
Essential $245/mo (10,000 credits, ~111 prompts, 3 projects)
Scale
Growth workspace $249/mo each (1,000 URLs, 200 prompts); add workspaces at will, no ceiling
Enterprise custom
Growth $495/mo (25,000 credits); Scale $795/mo (65,000 credits); Comprehensive custom
Minimum commitment
3 workspaces to start
Not published
900 credits minimum per project
Resale margin
Buy at $99 against a $199 direct list price — a 50% spread to price into a retainer
Margin on a $499 flat plan spread across clients
Margin on credit reallocation; no published discount off brand pricing
Onboard a new client
Under 2 hours per workspace, self-serve
Monitoring in under 30 min; edge delivery unavailable to agencies
About 20 min per project
Multi-client management
One agency account, all client workspaces, mix and match tiers
Agency plan
Single credit pool, reallocate across clients at any time

The one-line takeaway

Publive AXP
Where it wins

The only tool here that measures, fixes at the edge and creates net-new content — all standalone and live in under 2 hours.

Where it loses

Youngest brand in the set; no free trial (free audit tools instead).

For agencies

The only option where the agency sells a fix, not a report. Every workspace ships the full feature set — Enterprise SLAs and a CSM included — at the $99 entry tier.

Scrunch by Sitecore
Where it wins

Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.

Where it loses

Edge delivery — the part that actually changes outcomes — is Enterprise-only.

For agencies

Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.

Peec AI
Where it wins

Cheapest, cleanest, fastest monitoring; unlimited seats; a strong agency credit model.

Where it loses

Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.

For agencies

Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.

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