Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Yes — serves a clean, structured, AI-readable version of every existing page at the CDN; content-visibility gain tracked per URL, no rebuild.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — analytics only; nothing served to bots.
Token optimisation at the edge
Yes — serves a token-light payload so AI spends fewer tokens per page and is likelier to prefer your URL on live fetches; reduction tracked per URL.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Yes — serves each optimised page from the CDN edge to cut TTFB for AI crawlers, so bots succeed on live fetches; response time tracked per URL.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
Yes — auto-detects gaps and applies surgical fixes (LLM-friendly summaries, FAQ and schema inserts, answer repositioning, meta inserts) only in the HTML served to AI bots, with one-click rollback.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Category
Delivery first
Monitoring first
Enterprise only
What it actually does
Makes existing pages AI-readable at the edge from day one, plus publishes net-new AI-first content via Streams.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
Enterprise and agency
Enterprise and agency
Fortune 500 in-house marketing orgs
Delivery model
Both self-serve (AXP Edge) and CSM-led concierge (Streams)
Self-serve for monitoring; AXP edge is Enterprise-only
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
Both products live, built by Publive — a DXP and AXP platform serving enterprise customers.
Acquired by Sitecore (~$225M, June 2026).
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Time to value
Edge live in under 2 hours
Monitoring results in under 30 min; AXP is an infra project
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
CDN middleware, fully self-serve, one-click rollback; no site rebuild
CDN middleware, Enterprise tier only, deployed with your infra team
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
Streams publishes to yourdomain.com/streams on Publive CMS — no code changes to existing pages
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
Fully standalone, CDN- and CMS-agnostic
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone agentic-marketing platform
Monitoring
Single AI Visibility Score across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, benchmarked against named competitors
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Auditing
Prioritised fix list from AXP Edge; Agents Hub runs continuously with a Brand Reputation Agent and an Outdated Content Agent across AI answers and the open web
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
Serves a clean, token-light view and deploys approved fixes, grounded in a Brand Knowledge Hub (OKF); prompt tracking tests whether a change shifts the AI answer before you commit
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
AI Streams — a managed AI content and intelligence layer publishing a net-new hub on your own domain
None by design; generates briefs, your team writes
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
ISO 27001 and SOC 2 Type II, SSO, RBAC, audit trails, mandatory human edit for regulated verticals, 99.95% uptime SLA
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Entry
AXP Edge Starter $199/mo (200 URLs, 50 prompts)
Core $250/mo for brands
Not public; no self-serve tier
Mid tier
Growth $499/mo (1,000 URLs, 200 prompts)
Agency $499/mo
Not public
Enterprise
Custom
Custom; AXP edge is a separate add-on
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Content layer
AI Streams from $999/mo (managed content hub)
Not offered
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
None; engines included
9-engine coverage only on Enterprise
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Monthly, no annual lock-in; yearly billing saves 20%
Monthly, no annual lock-in
Annual prepaid enterprise contract
Free trial
No free trial; audit tools are free
7-day trial (monitoring only)
No trial; structured sales evaluation
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
A working AI-visibility outcome: edge delivery plus optimisations, live per client brand
A monitoring dashboard. Edge delivery is not available to agencies
Nothing. No agency or multi-client product — it’s built for a single in-house team
Pricing unit
Per client workspace
Per agency seat plan
No agency pricing unit
Entry
3 Starter workspaces = $297/mo ($99 each — 200 URLs, 50 prompts)
$499/mo agency plan
Not offered
Scale
Growth workspace $249/mo each (1,000 URLs, 200 prompts); add workspaces at will, no ceiling
Enterprise custom
Not offered
Minimum commitment
3 workspaces to start
Not published
Annual prepaid enterprise contract
Resale margin
Buy at $99 against a $199 direct list price — a 50% spread to price into a retainer
Margin on a $499 flat plan spread across clients
None; no reseller or partner programme
Onboard a new client
Under 2 hours per workspace, self-serve
Monitoring in under 30 min; edge delivery unavailable to agencies
~3–6 weeks — slow for multi-client work
Multi-client management
One agency account, all client workspaces, mix and match tiers
Agency plan
No multi-client console; the product assumes one enterprise marketing org
vs
vs
