Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Yes — serves a clean, structured, AI-readable version of every existing page at the CDN; content-visibility gain tracked per URL, no rebuild.
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
Yes — serves a token-light payload so AI spends fewer tokens per page and is likelier to prefer your URL on live fetches; reduction tracked per URL.
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No.
Response time (TTFB) for AI bots
Yes — serves each optimised page from the CDN edge to cut TTFB for AI crawlers, so bots succeed on live fetches; response time tracked per URL.
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
No — no delivery layer.
AI-only content fixes
Yes — auto-detects gaps and applies surgical fixes (LLM-friendly summaries, FAQ and schema inserts, answer repositioning, meta inserts) only in the HTML served to AI bots, with one-click rollback.
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Category
Delivery first
Analytics first
SEO suite add-on
What it actually does
Makes existing pages AI-readable at the edge from day one, plus publishes net-new AI-first content via Streams.
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
Enterprise and agency
Enterprise on the Adobe stack
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Both self-serve (AXP Edge) and CSM-led concierge (Streams)
Sales-led enterprise application
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Both products live, built by Publive — a DXP and AXP platform serving enterprise customers.
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Time to value
Edge live in under 2 hours
Weeks; business agreement first for non-Adobe customers
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
CDN middleware, fully self-serve, one-click rollback; no site rebuild
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
Streams publishes to yourdomain.com/streams on Publive CMS — no code changes to existing pages
Recommendations deployed via CMS origin or edge
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Fully standalone, CDN- and CMS-agnostic
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Monitoring
Single AI Visibility Score across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, benchmarked against named competitors
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Prioritised fix list from AXP Edge; Agents Hub runs continuously with a Brand Reputation Agent and an Outdated Content Agent across AI answers and the open web
Detects hidden CSR content, blocked bots, broken pages, missing structured data; URL Inspector shows per-page citation performance
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Serves a clean, token-light view and deploys approved fixes, grounded in a Brand Knowledge Hub (OKF); prompt tracking tests whether a change shifts the AI answer before you commit
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
AI Streams — a managed AI content and intelligence layer publishing a net-new hub on your own domain
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
ISO 27001 and SOC 2 Type II, SSO, RBAC, audit trails, mandatory human edit for regulated verticals, 99.95% uptime SLA
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Entry
AXP Edge Starter $199/mo (200 URLs, 50 prompts)
Not public
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Growth $499/mo (1,000 URLs, 200 prompts)
Third-party estimate ~$115K/yr
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom
Custom, annual contract
Enterprise AIO custom, sales-led
Content layer
AI Streams from $999/mo (managed content hub)
Not sold separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
None; engines included
Requires an Experience Cloud footprint to get full value
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly, no annual lock-in; yearly billing saves 20%
Annual contract
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
No free trial; audit tools are free
Trial only for existing AEM Cloud / Analytics customers
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
A working AI-visibility outcome: edge delivery plus optimisations, live per client brand
Nothing. Access sits inside the client’s own Adobe contract
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Per client workspace
Per enterprise contract
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
3 Starter workspaces = $297/mo ($99 each — 200 URLs, 50 prompts)
Not public; third-party estimate ~$115K/yr
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Growth workspace $249/mo each (1,000 URLs, 200 prompts); add workspaces at will, no ceiling
Same contract, no agency tier
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
3 workspaces to start
Annual contract
Monthly on self-serve; annual optional for the discount
Resale margin
Buy at $99 against a $199 direct list price — a 50% spread to price into a retainer
None. Agency bills services only
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
Under 2 hours per workspace, self-serve
Weeks, gated behind the client’s Adobe agreement
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
One agency account, all client workspaces, mix and match tiers
Not supported
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)
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