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Peec AIvsBluefishvsSemrush

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

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Full comparison

Peec AIMonitoring only
BluefishEnterprise only
SemrushSEO suite add-on
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
No — reads public AI answers only; nothing served to bots.
No — analytics only; nothing served to bots.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No.
No.
No.
Response time (TTFB) for AI bots
No — no delivery layer.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
No — recommends a GEO roadmap; no execution.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring only
Enterprise only
SEO suite add-on
What it actually does
Pure AI-search visibility analytics: prompt tracking, competitor benchmarking, citation-source analysis, reporting integrations.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
SEO and content teams, agencies running multi-brand tracking
Fortune 500 in-house marketing orgs
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Fully self-serve, unlimited seats on all plans
Sales-led, enterprise-only — every path is a demo request, no self-serve
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
About 20 minutes to set up
Slow — a ~3–6 week sales and onboarding cycle before results
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
No deployment; it reads public AI answers, nothing touches your site
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Fully standalone analytics
Standalone agentic-marketing platform
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
None
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
Starter $95/mo (50 prompts, 3 models, 1 project)
Not public; no self-serve tier
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Not public
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, API and SSO gated here
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Enterprise AIO custom, sales-led
Content layer
Not offered
Agentic Campaigns, bundled into the enterprise contract; not priced separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly or annual, ~15% off annual
Annual prepaid enterprise contract
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
7-day free trial
No trial; structured sales evaluation
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard with client reporting
Nothing. No agency or multi-client product — it’s built for a single in-house team
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Credit pool allocated across clients
No agency pricing unit
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Essential $245/mo (10,000 credits, ~111 prompts, 3 projects)
Not offered
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Growth $495/mo (25,000 credits); Scale $795/mo (65,000 credits); Comprehensive custom
Not offered
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
900 credits minimum per project
Annual prepaid enterprise contract
Monthly on self-serve; annual optional for the discount
Resale margin
Margin on credit reallocation; no published discount off brand pricing
None; no reseller or partner programme
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
About 20 min per project
~3–6 weeks — slow for multi-client work
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Single credit pool, reallocate across clients at any time
No multi-client console; the product assumes one enterprise marketing org
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)

The one-line takeaway

Peec AI
Where it wins

Cheapest, cleanest, fastest monitoring; unlimited seats; a strong agency credit model.

Where it loses

Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.

For agencies

Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.

Bluefish
Where it wins

Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.

Where it loses

Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.

For agencies

No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.

Semrush
Where it wins

Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.

Where it loses

Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.

For agencies

Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.

All comparisons
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