A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — reads public AI answers only; nothing served to bots.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — recommends a GEO roadmap; no execution.
Positioning & fit
Category
Analytics first
Monitoring first
Monitoring only
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
SEO and content teams, agencies running multi-brand tracking
Delivery model
Sales-led enterprise application
Self-serve for monitoring; AXP edge is Enterprise-only
Fully self-serve, unlimited seats on all plans
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Acquired by Sitecore (~$225M, June 2026).
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Onboarding & integration
Time to value
Weeks; business agreement first for non-Adobe customers
Monitoring results in under 30 min; AXP is an infra project
About 20 minutes to set up
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
CDN middleware, Enterprise tier only, deployed with your infra team
No deployment; it reads public AI answers, nothing touches your site
Content route
Recommendations deployed via CMS origin or edge
No content publishing
No content publishing
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
CDN- and CMS-agnostic, now part of the Sitecore DXP
Fully standalone analytics
Feature comparison
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None by design; generates briefs, your team writes
None
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
Pricing & commercials
Entry
Not public
Core $250/mo for brands
Starter $95/mo (50 prompts, 3 models, 1 project)
Mid tier
Third-party estimate ~$115K/yr
Agency $499/mo
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Enterprise
Custom, annual contract
Custom; AXP edge is a separate add-on
Custom, API and SSO gated here
Content layer
Not sold separately
Not offered
Not offered
Hidden costs
Requires an Experience Cloud footprint to get full value
9-engine coverage only on Enterprise
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Billing
Annual contract
Monthly, no annual lock-in
Monthly or annual, ~15% off annual
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial (monitoring only)
7-day free trial
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard. Edge delivery is not available to agencies
Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.
For agencies
Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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