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Peec AIvsProfoundvsSemrush

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

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Full comparison

Peec AIMonitoring only
ProfoundMonitoring & agents
SemrushSEO suite add-on
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
No — reads public AI answers only; nothing served to bots.
No — monitoring and agents only; nothing served to bots.
No — audits AI-bot readability and flags issues, but serves nothing to bots; you fix your live site yourself.
Token optimisation at the edge
No.
No.
No.
Response time (TTFB) for AI bots
No — no delivery layer.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
No — recommends a GEO roadmap; no execution.
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
No — recommends schema, content and technical fixes, but you apply them to your live site; nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring only
Monitoring & agents
SEO suite add-on
What it actually does
Pure AI-search visibility analytics: prompt tracking, competitor benchmarking, citation-source analysis, reporting integrations.
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
AI-visibility tracking bolted onto the SEO suite — an AI Visibility Score, prompt and competitor research, brand sentiment, prompt tracking and an AI-bot site audit; Enterprise AIO adds a 289M-prompt database and benchmarking.
Best for
SEO and content teams, agencies running multi-brand tracking
Enterprise and Fortune 500 marketing teams
Existing Semrush SEO teams and agencies; Enterprise AIO for large multi-brand enterprises
Delivery model
Fully self-serve, unlimited seats on all plans
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Two-track: self-serve AI Toolkit add-on, sales-led Enterprise AIO
Company status
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
NASDAQ-listed, 28M+ users; acquired by Adobe (~$1.9B, completed Apr 2026) — and the engine behind Adobe LLM Optimizer.
Onboarding & integration
Time to value
About 20 minutes to set up
Fast — reads public AI answers, no site changes; no published onboarding SLA
Fast for existing users — web-based, no install; add a domain and prompts and reports populate
How it deploys
No deployment; it reads public AI answers, nothing touches your site
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Read-only SaaS; queries public AI answers and crawls your site for AI-bot access — nothing touches your CDN
Content route
No content publishing
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
The AI Toolkit doesn’t publish; ContentShake AI can publish drafts to WordPress
Standalone vs bundled
Fully standalone analytics
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Add-on to a paid Semrush plan, not sold fully standalone at the base tier
Feature comparison
Monitoring
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
AI Toolkit tracks mainly ChatGPT and Google AI Mode/Overviews (25 prompts); Enterprise AIO broadens to ~9 engines (adds Perplexity, Copilot, Gemini, Claude, Grok, DeepSeek)
Auditing
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
AI Search Site Audit for AI-bot crawlability plus the full Semrush technical Site Audit; Enterprise AIO adds source-level intelligence
Optimising
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Recommend-only — guidance on sources to target and content to update; no execution
Content creation
None
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Net-new content via the separate ContentShake AI ($60/mo), which publishes to WordPress
Enterprise-ready
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
SOC 2, ISO 27001, GDPR, HIPAA, PCI, FedRAMP and CSA STAR L1; SSO and 2FA. RBAC specifics not confirmed.
Pricing & commercials
Entry
Starter $95/mo (50 prompts, 3 models, 1 project)
Starter $99/mo billed yearly (ChatGPT only, 50 prompts, 1 seat)
~$238/mo to get AI + core (SEO plan from $139/mo + the $99/mo AI Visibility Toolkit — 1 domain, 25 prompts, extra prompts cost more); or the bundled "Semrush One" (SEO + AI search) from $199/mo
Mid tier
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Growth $399/mo billed yearly (3 engines, 100 prompts, 3 seats)
No distinct AI tier — scale via add-ons (+$60/mo per 50 prompts, +$99/mo per domain); SEO plans up to ~$549/mo
Enterprise
Custom, API and SSO gated here
Custom (up to 9 engines, API, SSO)
Enterprise AIO custom, sales-led
Content layer
Not offered
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
ContentShake AI (Content Toolkit) $60/mo, publishes to WordPress — a separate add-on
Hidden costs
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
À-la-carte stack: the AI Toolkit sits on top of a core plan; extra prompts, domains and per-user seats ($99 each) all bill separately
Billing
Monthly or annual, ~15% off annual
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Monthly or annual (~17% off core plans); the $99 AI add-on costs the same either way
Free trial
7-day free trial
Free trial on the Growth tier
7-day trial on core plans; none on the AI Visibility Toolkit add-on
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard with client reporting
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
White-label AI-visibility and SEO reporting and dashboards, per client domain
Pricing unit
Credit pool allocated across clients
Per client workspace (Enterprise); agents metered by credits
Per seat and per add-on (core seats + white-label reports + $99/mo AI Toolkit per client domain)
Entry
Essential $245/mo (10,000 credits, ~111 prompts, 3 projects)
Not public; multi-client sits inside a custom Enterprise deal
No dedicated agency AI SKU — a core plan + $99/mo AI Toolkit per client domain + report add-ons
Scale
Growth $495/mo (25,000 credits); Scale $795/mo (65,000 credits); Comprehensive custom
Custom Enterprise; add tracked companies within one account
Scales linearly by domains, seats and prompts; Enterprise AIO custom for large portfolios
Minimum commitment
900 credits minimum per project
Annual on self-serve; Enterprise terms custom
Monthly on self-serve; annual optional for the discount
Resale margin
Margin on credit reallocation; no published discount off brand pricing
No reseller or white-label margin programme
No reseller margin programme; value is white-label branding, not wholesale resale
Onboard a new client
About 20 min per project
Data appears fast (it reads public answers); no published per-client onboarding SLA
Fast — add a domain and prompts in the web app; no code deploy
Multi-client management
Single credit pool, reallocate across clients at any time
Multiple companies and domains within one Enterprise account
One account, many client domains, a unified portfolio dashboard and client portal ($99/mo per domain for the AI Toolkit)

The one-line takeaway

Peec AI
Where it wins

Cheapest, cleanest, fastest monitoring; unlimited seats; a strong agency credit model.

Where it loses

Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.

For agencies

Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.

Profound
Where it wins

The best-funded, broadest AI-visibility monitor — up to 9 engines, Prompt Volumes demand data and AI-crawler analytics — now with content agents, and trusted by Fortune 500 marketers.

Where it loses

Still measures more than it delivers: steep engine and prompt caps on affordable tiers, key data (Prompt Volumes, API) locked to Enterprise, and no way to serve a fixed page to AI crawlers.

For agencies

Real multi-client tracking under Enterprise, but no public agency pricing, no reseller margin and no self-serve workspace — so the agency resells a dashboard, not a fix.

Semrush
Where it wins

Unmatched data depth — AI-visibility tracking bolted onto the industry-standard SEO suite (43B+ keywords, a 289M-prompt database, ~9 engines at Enterprise), now backed by Adobe.

Where it loses

Measures and recommends only — no execution or edge delivery — and the self-serve add-on tracks a narrow engine set (mainly ChatGPT + Google AI Mode, 25 prompts) unless you pay up or go Enterprise.

For agencies

Mature white-label reporting, a client portal and multi-domain management — but costs stack at $99/mo per client domain with no reseller margin, so AI-visibility margins thin out at scale.

All comparisons
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