A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — monitoring and agents only; nothing served to bots.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
Positioning & fit
Category
Analytics first
Monitoring first
Monitoring & agents
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
Best for
Enterprise on the Adobe stack
Enterprise and agency
Enterprise and Fortune 500 marketing teams
Delivery model
Sales-led enterprise application
Self-serve for monitoring; AXP edge is Enterprise-only
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Acquired by Sitecore (~$225M, June 2026).
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
Onboarding & integration
Time to value
Weeks; business agreement first for non-Adobe customers
Monitoring results in under 30 min; AXP is an infra project
Fast — reads public AI answers, no site changes; no published onboarding SLA
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
CDN middleware, Enterprise tier only, deployed with your infra team
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Content route
Recommendations deployed via CMS origin or edge
No content publishing
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Feature comparison
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None by design; generates briefs, your team writes
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
Hidden costs
Requires an Experience Cloud footprint to get full value
9-engine coverage only on Enterprise
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
Billing
Annual contract
Monthly, no annual lock-in
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial (monitoring only)
Free trial on the Growth tier
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard. Edge delivery is not available to agencies
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
Pricing unit
Per enterprise contract
Per agency seat plan
Per client workspace (Enterprise); agents metered by credits
Entry
Not public; third-party estimate ~$115K/yr
$499/mo agency plan
Not public; multi-client sits inside a custom Enterprise deal
Scale
Same contract, no agency tier
Enterprise custom
Custom Enterprise; add tracked companies within one account
Minimum commitment
Annual contract
Not published
Annual on self-serve; Enterprise terms custom
Resale margin
None. Agency bills services only
Margin on a $499 flat plan spread across clients
No reseller or white-label margin programme
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
Monitoring in under 30 min; edge delivery unavailable to agencies
Data appears fast (it reads public answers); no published per-client onboarding SLA
Multi-client management
Not supported
Agency plan
Multiple companies and domains within one Enterprise account
The one-line takeaway
Where it wins
Deepest enterprise-stack integration and Semrush data.
Where it loses
~$115K/yr, annual lock-in, gated trial, and value concentrated inside Adobe.
For agencies
Useful only where the client already owns Experience Cloud; no agency plan or multi-brand model.
Where it wins
Strong monitoring breadth and Sitecore’s enterprise trust after the acquisition.
Where it loses
Edge delivery — the part that actually changes outcomes — is Enterprise-only.
For agencies
Sitecore’s enterprise trust plus broad engine coverage in reporting — but edge delivery isn’t sold to agencies at any price.
Where it wins
The best-funded, broadest AI-visibility monitor — up to 9 engines, Prompt Volumes demand data and AI-crawler analytics — now with content agents, and trusted by Fortune 500 marketers.
Where it loses
Still measures more than it delivers: steep engine and prompt caps on affordable tiers, key data (Prompt Volumes, API) locked to Enterprise, and no way to serve a fixed page to AI crawlers.
For agencies
Real multi-client tracking under Enterprise, but no public agency pricing, no reseller margin and no self-serve workspace — so the agency resells a dashboard, not a fix.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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