Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
Partly — the AXP add-on can restructure and simplify pages at the CDN, but bundled and Enterprise-tier only.
No — monitoring and agents only; nothing served to bots.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No stated capability — the AXP add-on restructures and summarises, but token reduction isn’t a tracked metric.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
CDN-layer delivery, Enterprise-only; no stated bot-TTFB metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
In part — the AXP add-on can restructure, summarise and translate the bot-served view, but bundled and Enterprise-only.
No — agents draft content that publishes to your live pages via integrations, not a separate AI-served view.
Category
Analytics first
Monitoring first
Monitoring & agents
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Measures presence, citations and sentiment across up to 9 LLMs; edge delivery (AXP) is an Enterprise add-on, not the entry point.
Monitors and analyses how a brand shows up across AI answer engines — Answer Engine Insights, Prompt Volumes demand data and Agent Analytics for AI-crawler traffic — plus autonomous agents that draft optimised content.
Best for
Enterprise on the Adobe stack
Enterprise and agency
Enterprise and Fortune 500 marketing teams
Delivery model
Sales-led enterprise application
Self-serve for monitoring; AXP edge is Enterprise-only
Hybrid: self-serve on Starter and Growth, sales-led for Enterprise
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Acquired by Sitecore (~$225M, June 2026).
Founded ~2024; ~$155M raised (Series C $96M at a $1B valuation, Feb 2026, led by Lightspeed); 2,000+ Fortune 500 marketers (Target, Walmart, Figma, MongoDB).
Time to value
Weeks; business agreement first for non-Adobe customers
Monitoring results in under 30 min; AXP is an infra project
Fast — reads public AI answers, no site changes; no published onboarding SLA
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
CDN middleware, Enterprise tier only, deployed with your infra team
SaaS; reads public AI answers, and Agent Analytics reads CDN logs (Cloudflare, Vercel, AWS) to track AI crawlers — nothing served from your site
Content route
Recommendations deployed via CMS origin or edge
No content publishing
Agents draft content pushed via integrations (Vercel, HubSpot); not a native edge or on-domain publisher
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
CDN- and CMS-agnostic, now part of the Sitecore DXP
Standalone, expanding into a Monitor / Create / Operate / Analyze suite
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
4 engines on Core, 9 on Enterprise (adds Claude, Gemini, Meta AI, AI Mode, Grok)
Up to 9 engines on Enterprise (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Grok, DeepSeek); just 1 on Starter and 3 on Growth, plus Prompt Volumes demand data
Auditing
Detects hidden CSR content, blocked bots, broken pages, missing structured data; URL Inspector shows per-page citation performance
Site Maps and Deep AI Audit for rendering, structure and access blocks; domain-focused only
Answer Engine Insights for citations and answers, Prompt Volumes for demand, and Agent Analytics for AI-crawler traffic — but no technical rendering or crawl audit
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
AXP restructures, summarises and translates with redact/simplify/enhance rules; no pre-deployment answer-shift test
Prioritised actions plus autonomous agents that generate optimised content; recommendations and drafting, with no pre-deployment answer-shift test and no edge
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None by design; generates briefs, your team writes
One-click AI content and content agents that draft net-new, AI-optimised pages; publishing to your domain relies on integrations, not native hosting
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SOC 2 Type II, SSO (SAML / OIDC), RBAC, Enterprise Data API
SOC 2 Type II; SSO/SAML and API on Enterprise; 24-hour support SLA. ISO 27001 and RBAC detail not published.
Entry
Not public
Core $250/mo for brands
Starter $99/mo billed yearly (ChatGPT only, 50 prompts, 1 seat)
Mid tier
Third-party estimate ~$115K/yr
Agency $499/mo
Growth $399/mo billed yearly (3 engines, 100 prompts, 3 seats)
Enterprise
Custom, annual contract
Custom; AXP edge is a separate add-on
Custom (up to 9 engines, API, SSO)
Content layer
Not sold separately
Not offered
Bundled — one-click AI content and agents, metered by Agent credits; not sold separately
Hidden costs
Requires an Experience Cloud footprint to get full value
9-engine coverage only on Enterprise
Steep engine caps (1 on Starter, 3 on Growth, up to 9 only on Enterprise); Prompt Volumes and API are Enterprise-only; agents burn credits per task
Billing
Annual contract
Monthly, no annual lock-in
Self-serve tiers billed yearly (2 months free); no month-to-month rate published
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day trial (monitoring only)
Free trial on the Growth tier
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard. Edge delivery is not available to agencies
A monitoring and reporting dashboard, tracked per client brand under an Enterprise account
Pricing unit
Per enterprise contract
Per agency seat plan
Per client workspace (Enterprise); agents metered by credits
Entry
Not public; third-party estimate ~$115K/yr
$499/mo agency plan
Not public; multi-client sits inside a custom Enterprise deal
Scale
Same contract, no agency tier
Enterprise custom
Custom Enterprise; add tracked companies within one account
Minimum commitment
Annual contract
Not published
Annual on self-serve; Enterprise terms custom
Resale margin
None. Agency bills services only
Margin on a $499 flat plan spread across clients
No reseller or white-label margin programme
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
Monitoring in under 30 min; edge delivery unavailable to agencies
Data appears fast (it reads public answers); no published per-client onboarding SLA
Multi-client management
Not supported
Agency plan
Multiple companies and domains within one Enterprise account
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