Is your brand visible in AI search?Start with an Audit →
Author35 articles

Harmeet Singh

Co-founder & COO, Publive

For most of his career, Harmeet has worked on one question: how do buyers find, judge and choose a company? He is co-founder and COO at Publive, where he leads product, go-to-market and operations.

The question has not changed, but the answer has. B2B buyers now do much of their research by asking ChatGPT, Gemini or Perplexity, often before they ever visit a website or fill in a form, and most funnels cannot see that part of the journey.

Publive has spent five years running the digital infrastructure behind 150+ enterprise platforms, including The Indian Express and Fino Payments Bank. AXP builds on that to help enterprises get read, cited and described correctly by AI, and Harmeet spends most of his time taking it to market and making sure it works inside large, complex organisations.

AI visibilityGenerative engine optimisationAI searchBrand accuracy in AI answersB2B go-to-marketEnterprise digital platforms

Articles by Harmeet Singh

ExplainersAI Content Optimization: How to Improve Existing Pages for AI SearchA brand's best pages can be absent from AI answers. How to diagnose relevance, evidence, clarity and access gaps in the content you already own.10 minExplainersBest GEO Tools in 2026: 7 Platforms to Improve Your Website’s AI Search VisibilitySeven GEO platforms compared on what they actually let you change: Publive AXP, Profound, Peec, Scrunch, Semrush, Otterly.AI and Writesonic.10 minInsightsWhy Your Brand Performs Differently in AI Search Across Countries and MarketsThe same brand can appear in AI answers in one market and vanish in another. How local sources, language and measurement method drive the gap.9 minInsightsAI Search Is Changing Brand Discovery: What Should Enterprise Marketing Teams Do Differently?AI search changes where brand discovery happens. What enterprise marketing teams should change across content, PR, infrastructure and governance.9 minExplainersHow Much Do Third-Party Websites Influence Your Brand’s AI Search Visibility?Most sources an AI answer cites are not yours. How news, reviews, partners and industry sites shape visibility, and which coverage to prioritise.10 minExplainersWhen AI Gets Your Brand Facts Wrong: Hallucination or Conflicting Information?Why does AI get brand facts wrong? Learn how brand fact-checking separates hallucinations, conflicting sources and missing conditions for regulated brands.12 minInsightsBrand Consistency in AI Search: Why Your Website Alone Is Not EnoughExplore why brand consistency in AI search depends on accurate, consistent claims across websites, PDFs, partner listings and third-party sources.10 minExplainersDifferent Does Not Always Mean Wrong: Understanding Conflicting Brand ClaimsLearn how customer segments, geography, dates and product conditions distinguish valid differences from conflicting brand claims, and why evidence matters.10 minInsightsWho Owns Brand Accuracy When AI Answers for Your Business?Who owns brand accuracy across websites, third-party content and AI answers? Learn how teams can verify claims, prioritise issues and confirm corrections.10 min

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