Is your brand visible in AI search?Start with an Audit →
Peec AIvsBluefish

A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.

This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.

🚀 Try Publive AXP for yourself

Run your domain through the free AI Audit Hub and see your AI-search visibility in minutes — no rebuild, no sales call.

📅 Book a Publive demo

More than a walkthrough — we’ll run your brand through AXP Edge and review the results with you.

Full comparison

Peec AIMonitoring only
BluefishEnterprise only
Edge delivery for AI bots

Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.

Content readability for AI
No — reads public AI answers only; nothing served to bots.
No — analytics only; nothing served to bots.
Token optimisation at the edge
No.
No.
Response time (TTFB) for AI bots
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
No — recommends a GEO roadmap; no execution.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Positioning & fit
Category
Monitoring only
Enterprise only
What it actually does
Pure AI-search visibility analytics: prompt tracking, competitor benchmarking, citation-source analysis, reporting integrations.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
SEO and content teams, agencies running multi-brand tracking
Fortune 500 in-house marketing orgs
Delivery model
Fully self-serve, unlimited seats on all plans
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Onboarding & integration
Time to value
About 20 minutes to set up
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
No deployment; it reads public AI answers, nothing touches your site
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
Fully standalone analytics
Standalone agentic-marketing platform
Feature comparison
Monitoring
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Auditing
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
None
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Pricing & commercials
Entry
Starter $95/mo (50 prompts, 3 models, 1 project)
Not public; no self-serve tier
Mid tier
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Not public
Enterprise
Custom, API and SSO gated here
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Content layer
Not offered
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Monthly or annual, ~15% off annual
Annual prepaid enterprise contract
Free trial
7-day free trial
No trial; structured sales evaluation
For agencies

Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.

What the agency resells
A monitoring dashboard with client reporting
Nothing. No agency or multi-client product — it’s built for a single in-house team
Pricing unit
Credit pool allocated across clients
No agency pricing unit
Entry
Essential $245/mo (10,000 credits, ~111 prompts, 3 projects)
Not offered
Scale
Growth $495/mo (25,000 credits); Scale $795/mo (65,000 credits); Comprehensive custom
Not offered
Minimum commitment
900 credits minimum per project
Annual prepaid enterprise contract
Resale margin
Margin on credit reallocation; no published discount off brand pricing
None; no reseller or partner programme
Onboard a new client
About 20 min per project
~3–6 weeks — slow for multi-client work
Multi-client management
Single credit pool, reallocate across clients at any time
No multi-client console; the product assumes one enterprise marketing org

The one-line takeaway

Peec AI
Where it wins

Cheapest, cleanest, fastest monitoring; unlimited seats; a strong agency credit model.

Where it loses

Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.

For agencies

Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.

Bluefish
Where it wins

Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.

Where it loses

Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.

For agencies

No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.

All comparisons
Get started

Want the AXP side proven on your site?

Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.