A detailed, side-by-side comparison to help you choose the right AI-visibility tool — across positioning, pricing, onboarding, features and agency fit.
This comparison is maintained by Publive. We know that puts us on the page, so we’ve kept every row factual and sourced from each vendor’s public information (2026) — capabilities and pricing change often, so verify before you buy. The fastest way to judge Publive AXP isn’t our table; it’s to run your own domain through our free AI Audit Hub and see your AI-search results in minutes.
Edge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
No — reads public AI answers only; nothing served to bots.
No — analytics only; nothing served to bots.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
No — no delivery layer.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
No — recommends a GEO roadmap; no execution.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Positioning & fit
Category
Analytics first
Monitoring only
Enterprise only
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
Enterprise on the Adobe stack
SEO and content teams, agencies running multi-brand tracking
Fortune 500 in-house marketing orgs
Delivery model
Sales-led enterprise application
Fully self-serve, unlimited seats on all plans
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Berlin-based, $29m raised, 3,000+ brands and agencies on platform.
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Onboarding & integration
Time to value
Weeks; business agreement first for non-Adobe customers
About 20 minutes to set up
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
No deployment; it reads public AI answers, nothing touches your site
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
Recommendations deployed via CMS origin or edge
No content publishing
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
Fully standalone analytics
Standalone agentic-marketing platform
Feature comparison
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
7 engines available (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, plus Claude, GPT-5 Search, Deepseek, Qwen, Mistral via API at higher tiers), choose 3 per plan
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Citation-source analysis and prompt discovery; no technical crawl or rendering audit
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
Clusters citation sources into Owned and Earned Media opportunities as a prioritised GEO roadmap; recommendations only, no execution
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
None
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
SSO, API access and MCP integration on higher tiers only; no published SOC 2 or ISO posture
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Pricing & commercials
Entry
Not public
Starter $95/mo (50 prompts, 3 models, 1 project)
Not public; no self-serve tier
Mid tier
Third-party estimate ~$115K/yr
Pro $245/mo (150 prompts), Advanced $495/mo (350 prompts)
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
Requires an Experience Cloud footprint to get full value
3 engines on every self-serve tier; a 4th engine costs $35–$165/mo extra
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Annual contract
Monthly or annual, ~15% off annual
Annual prepaid enterprise contract
Free trial
Trial only for existing AEM Cloud / Analytics customers
7-day free trial
No trial; structured sales evaluation
For agencies
Agencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
A monitoring dashboard with client reporting
Nothing. No agency or multi-client product — it’s built for a single in-house team
Measures the problem, does nothing about it. Only 3 engines before add-ons, and add-ons can double the effective price.
For agencies
Cheapest per brand at volume, unlimited client seats, and Pitch Workspaces are a real new-business asset — but no delivery layer, so the agency still ships every fix itself.
Where it wins
Deep enterprise analytics — favourability, accuracy and risk scoring plus agentic optimisation — trusted by Fortune 500 brands like Adidas, Amex and LVMH, on $68M of funding.
Where it loses
Opaque, six-figure, enterprise-only: no self-serve or trial, a slow 3–6 week onboarding, SOC 2 still in progress, and it recommends rather than serves fixes at the edge.
For agencies
No agency play at all — no multi-client workspace, reseller programme or public pricing. It’s built and priced for one large in-house team.
Tell us your stack and where you want to show up in AI answers. We’ll come back with your AI Visibility Gap Report and the fastest path to being cited.
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