Edge delivery for AI botsEdge delivery serves a parallel, AI-only view of your existing pages to AI crawlers at the CDN — humans and Google/Bing still get the normal site. It’s where Publive AXP Edge is built to win: readable content, a token-light payload, faster responses and AI-only content fixes, all standalone from day one. Most tools here do none of this; a couple offer a limited, bundled or gated version.
Content readability for AI
Partly — detects unreadable client-rendered content and can serve approved fixes to bots, but only on approved URLs and not sold standalone.
No — analytics only; nothing served to bots.
Token optimisation at the edge
No stated capability — the edge serves approved content changes, not token-optimised payloads.
No.
Response time (TTFB) for AI bots
Runs at the CDN for approved URLs, but bot TTFB isn’t a stated or tracked metric.
No — no delivery layer.
AI-only content fixes
In part — can serve approved optimisations to AI bots on approved URLs, but gated to Adobe customers and not sold standalone.
No — Agentic Campaigns drafts content; recommendations only, nothing scoped to bot-served HTML.
Category
Analytics first
Enterprise only
What it actually does
Semrush-backed insight engine inside Experience Cloud; edge delivery exists to push the engine’s approved recommendations.
Tracks and influences how a brand appears in AI answers across millions of responses — visibility, favourability, accuracy and risk — and drafts optimisation content through Agentic Campaigns.
Best for
Enterprise on the Adobe stack
Fortune 500 in-house marketing orgs
Delivery model
Sales-led enterprise application
Sales-led, enterprise-only — every path is a demo request, no self-serve
Company status
GA since Oct 2025; Semrush-powered Brand Visibility expansion announced June 2026.
Founded 2024; $68M raised ($43M Series B, Apr 2026, co-led by Threshold and NEA); ~10% of the Fortune 500 engaged (Adidas, American Express, LVMH, Ulta).
Time to value
Weeks; business agreement first for non-Adobe customers
Slow — a ~3–6 week sales and onboarding cycle before results
How it deploys
Needs crawler allowlisting and CDN log forwarding; edge itself is no-code once routing rules are set
Read-and-analyse layer over public AI answers; no site, CDN or edge changes
Content route
Recommendations deployed via CMS origin or edge
Agentic Campaigns drafts content; the publish-to-your-domain mechanism isn’t disclosed
Standalone vs bundled
CDN- and CMS-agnostic but strongest inside Adobe Experience Cloud
Standalone agentic-marketing platform
Monitoring
ChatGPT, Google AI Mode and Overviews, Copilot, Perplexity (Gemini planned), Semrush prompt data
The major answer engines — ChatGPT, Google AI, Claude, Perplexity, Copilot and Amazon Rufus — with visibility, favourability and accuracy scoring; exact engine count not published
Auditing
Detects hidden CSR content, blocked bots, broken pages, missing structured data; URL Inspector shows per-page citation performance
Citation and source-impact analysis, share-of-voice, an Impact Score and Influence Rank, plus hallucination and accuracy monitoring; no technical site crawl
Optimising
Recommends content, technical fixes and off-site plays (Wikipedia, Reddit, PR), ranked by projected traffic value
Daily impact-ranked recommendations and agent-generated content; it advises and drafts, but doesn’t deploy fixes to your properties
Content creation
Page-level elements only (FAQs, summaries, transcripts) grounded in existing pages; no content hub
Agentic Campaigns drafts targeted AI-optimisation content, though some reviews note it stops short of a full content hub
Enterprise-ready
Adobe IMS auth, TLS and AES encryption, no PII stored, regional data residency
Google Workspace SSO and standard encryption; SOC 2 reportedly still in progress, with no published ISO 27001 or RBAC posture
Entry
Not public
Not public; no self-serve tier
Mid tier
Third-party estimate ~$115K/yr
Not public
Enterprise
Custom, annual contract
Custom, enterprise-only; independent reviews estimate six-figure annual contracts
Content layer
Not sold separately
Agentic Campaigns, bundled into the enterprise contract; not priced separately
Hidden costs
Requires an Experience Cloud footprint to get full value
Annual prepaid; implementation, professional services and training reportedly add on top; usage overages set per order form
Billing
Annual contract
Annual prepaid enterprise contract
Free trial
Trial only for existing AEM Cloud / Analytics customers
No trial; structured sales evaluation
For agenciesAgencies don’t pick a single tier — they build a portfolio of client workspaces. Publive AXP starts at a 3-workspace minimum (3 × Starter = $297/mo, $99 per client brand), then you add workspaces at will.
What the agency resells
Nothing. Access sits inside the client’s own Adobe contract
Nothing. No agency or multi-client product — it’s built for a single in-house team
Pricing unit
Per enterprise contract
No agency pricing unit
Entry
Not public; third-party estimate ~$115K/yr
Not offered
Scale
Same contract, no agency tier
Not offered
Minimum commitment
Annual contract
Annual prepaid enterprise contract
Resale margin
None. Agency bills services only
None; no reseller or partner programme
Onboard a new client
Weeks, gated behind the client’s Adobe agreement
~3–6 weeks — slow for multi-client work
Multi-client management
Not supported
No multi-client console; the product assumes one enterprise marketing org
vs
